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Monday

Free thinking blog

I went to the grocery store yesterday, and I couldn’t stop using critical theory. Advertisements are ripe with the need for interpretation. We have student in our 251 class who is in advertising, I wonder if he knows that he only has a few milliseconds to draw my attention, but then when he has it he has to succeed close examination. I don’t think I’d like that responsibility, Howard Gossage liked it, and he invented a whole new era of advertising, built on irony and paper airplanes. Astronauts judged the airplanes, back when astronauts were the end all be all occupation. It still is for men today, but the problem is that they don’t really go into space. So they just train and train and train in case one day there is a need to go out into space and drill a hole in an asteroid and blow that sucker to smithereens. Like space cowboys, which was just a movie that was made so a bunch of old guys could get together and ride horses and pretend to be in outer space, and they were only pretending, because they weren’t really astronauts. I think Tom Hanks does a good fake astronaut.

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